While playing with his daughter at home, decorating their skin with pound-shop tattoos, a haunting comparison took shape. As he pulled her out from beneath a tumbling tower of Lego, the thought of parents in Gaza marking their children in case of the unthinkable struck him with chilling clarity. An image he couldn't escape flashed before his eyes, igniting an unrelenting fire within him—one that led to the creation of Tattoos For Fun.